Morrison Mahoney Partner Tory Weigand was quoted in this week’s cover story in Mass Lawyers Weekly.
In a recent case, a plaintiff pursued statutory false advertising claims against a competitor that, on its website, touted “white paper” disparaging the plaintiff’s products without further disclosing the defendant had commissioned the study. Tory discusses how lauding a report or survey as independent validation of a product over another when it is not truly independent can be cause for concern.
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